Personal care and beauty accessory brand House of Vega has launched its cosmetics brand ‘Sery’ and signed Bollywood actress Amyra Dastur as the brand ambassador to endorse the brand in India.
On SÉRY’s launch, Sandeep Jain, Promoter of SÉRY said, “We are delighted to introduce SÉRY and excited about presenting an exclusive make-up range for our Indian consumers. The brand includes a range of lip, eyes and face products with formulations enriched with natural ingredients. The core aim of the brand is easing make-up application on-the-move. It comes in a stick format that is convenient, and ready to use. The purpose of SÉRY is to create a line of products that capture the essence of today’s women.”
Talking about her association with the brand, Dastur said: “I love the idea of a stick format, svelte design, and makeup range. I am extremely delighted to be the face of Sery, a brand that syncs with my on-the-move persona.”
Sery products are researched and formulated in Italy and are manufactured in India. As part of its marketing strategy, the brand will soon be launching a video campaign with Amyra Dastur to popularise the brand in the country.