Bvlgari, an Italian luxury brand popular for its world-class jewellery, watches, perfumes, etc., has recently appointed Priyanka Chopra Jonas as their global brand ambassador. The actress known for her popular role in an American-based TV show is also an Indian actress, singer and producer. Her list of accomplishments has recently embarked new progress as she has been appointed as Bvlgari’s new brand ambassador!
In Priyanka’s new role as the brand ambassador, she has to amplify and advertise the Italian brand Bvlgari. Her particular campaign theme will be women empowerment, and she has to connect the brand’s authenticity along with it. She always supports and addresses crucial global causes like women empowerment, racism, and several other discriminators. Moreover, Priyanka is also UNICEF’s global Goodwill Ambassador, and her efforts have also been recognized by Dany Kaye Humanitarian Award. Recently when the second COVID-19 wave of COVID-19 hit India, which caused massive devastation throughout the country, leaving people haunting for oxygen, she created an extensive fundraiser. The fundraiser was made in collaboration with a non-profit organization, Give India. The fundraiser started with an initial goal of $1 million, which later extender to $3 million. Bvlgari also announced a donation for it.
“Bvlgari’s beautiful designs have left us in astonishment. It not only gives us an ongoing source of revelation, but this vibrant, beautiful world offers us some of the most worthy natural treasures to make our art, from redolent jewellery,” said Bvlgari chief executive Jean-Christophe Babin.
On the other hand, Priyanka said, “Bvlgari’s exquisite designs and rare gemstones have always made me remind about my homeland India. I also understand my role immensely and look forward to working more towards the crucial global causes.”