IVY-RODEO, Beyonce’s New Drop Celebrates Black Cowgirls and Cowboys

Beyonce’s new release- IVY PARK RODEO, has created speculation among the people. The drop made in collaboration with Adidas, is showcasing the history and lives of the black cowboys and cowgirls. With an astonishing representation of Americana wear, the drop also showcases the influence of the black community on Western American Culture.

Moreover, the drop is also interpreting the history of Black Pioneers in the Rodeo scene. Inauthentic Western fashion, the collection – consisting of 58 women’s and men’s items and a capsule of accessories – is full of denim silhouettes designed for a touch of streetwear and functional clothing. The standout pieces include a bustier bodysuit made of the black toe, a wide-legged jean snap adorned with Three Stripes and even some special chimes. The “Purple Glow” cow print can be found on the top of the corset and matching leggings, while pastel lilac is preferred for a casual, chic sweatsuit.


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The footwear side has also seen the launch of two new colourways launching, IVP UltraBOOST, which is denim-like blue along with an orange creamsicle. The other colourway is Super sleek Chunky with a Forum-Mid Grey tone. The prices for the IVY-RODEO collection ranges from $25 to USD 200. The collection will be launching on 19th August on the Adidas website.


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