Giorgio Armani chooses Milan Fashion Show for New Collection’s Showcase

 

Italian luxury fashion house Giorgio Armani has announced changes to its schedule of shows as Covid-19 continues to disrupt the international fashion calendar.

The brand will now be showing its Giorgio Armani and Emporio Armani men’s and women’s collections in September 2020 in Milan, though the format for the show has not been detailed.

The news comes just days after it was revealed that Milan Fashion Week would be held online in July.

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At a time when the fashion sphere is increasingly adopting 100% digital shows — London, Milan and Paris have already made moves in this direction with sessions planned for June and July — certain major fashion houses are presenting their own calendars for future shows. A case in point is Giorgio Armani, which has presented dates for its forthcoming Emporio Armani, Giorgio Armani and Armani Privé events.

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